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Posted on Asiatoday, Reporter Yoon Kyungsook, 2009-08-20
English translated by loveminho.com
Cass makes solid base for "number one national favored beer brand"
On August 20th, OB Beer conducted a monthly survey for the beer brand preference across the country through market survey expert "Synovate", and the result was the share for Cass was 36.1% in May and renewed its highest share to 39.0% in July.
Especially, Cass is overwhelming the competitor Hite in the brand preference. Based on the result of last April, it showed the gap between 34.9% for Cass and 34.3% for Hite, and in July which is hot season for beer sales, it went up to 39.0% for Cass and 31.3% for Hite, respectively, so that the gap was as much as 6.7%.
After the young emotion beer "Cass 2X" was introduced, the preference was increased a lot, and the publicity of 'Cass 2X' where F4 'LMH' and Australian popular model 'Jessica Gomes' appeared, received much attention as a new trial for total entertainment format using music video, and caught the eyes of young generation.
credits: asiatoday.com, loveminho.com, baidu
English translated by loveminho.com
Cass makes solid base for "number one national favored beer brand"
On August 20th, OB Beer conducted a monthly survey for the beer brand preference across the country through market survey expert "Synovate", and the result was the share for Cass was 36.1% in May and renewed its highest share to 39.0% in July.
Especially, Cass is overwhelming the competitor Hite in the brand preference. Based on the result of last April, it showed the gap between 34.9% for Cass and 34.3% for Hite, and in July which is hot season for beer sales, it went up to 39.0% for Cass and 31.3% for Hite, respectively, so that the gap was as much as 6.7%.
After the young emotion beer "Cass 2X" was introduced, the preference was increased a lot, and the publicity of 'Cass 2X' where F4 'LMH' and Australian popular model 'Jessica Gomes' appeared, received much attention as a new trial for total entertainment format using music video, and caught the eyes of young generation.
credits: asiatoday.com, loveminho.com, baidu
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